Experience

Sep 2022
Sep 2023
Present
UX Writer & Copywriter
at
Payactiv

Payactiv is a financial technology company and payment application that provides employees with financial services such as earned wage access, bringing financial security, dignity, and savings to millions experiencing financial stress.

As their Digital Marketing Specialist, I create persuasive, consumer-facing communications, execute a variety of B2B digital marketing strategies, and coordinate with compliance and legal teams to ensure all messaging adheres to bank and company policy.

Key achievments

Drove $10M in card loads & 20k net enrollments

Areas of expertise

Landing page copy
Ad campaign copy
Push notifications, SMS, email
Whitepapers
Competitive Research
Dec 2020
Jan 2023
Present
Founder & Chief Copywriter
at
Azaad Agency LLC

Azaad Agency is an agency that executes compelling, high-converting communication strategies for early-stage and established businesses in real estate, legal, and online business verticals.

Key achievments

Achieved a 90% client satisfaction rate across a portfolio of 40+ flat-fee and retainer clients

Areas of expertise

Client onboarding
Contract preparation
Payment processing
Documentation
Research
High-converting copywriting
Oct 2019
Sep 2022
Present
Operations & Marketing Manager (Part-Time)
at
Muslim Wedding Service

Muslim Wedding Service provides thoughtful, charismatic, and well-spoken officiants who conduct culturally inclusive and spiritually uplifting nikah ceremonies. They also provide couples with a personalized nikah contract and support in signing and filing marriage license documents.

I collaborate with our creative team to deliver solutions for clients that need help upgrading their product at scale.

Key achievments

Areas of expertise

Employee onboarding procedures
Contract writing
Vendor communication
E-signature contracts
Client support
Aug 2019
Feb 2021
Present
Copywriter & Marketing Administrator
at
Think Media

Think Media helps purpose-driven content creators and entrepreneurs build their influence with online video.

I collaborate with our creative team to deliver solutions for clients that need help upgrading their product at scale.

Key achievments

Created sales funnels and hosted online events to support an audience of 1 million+ YouTube subscribers, 250,000+ email subscribers, and 70k+ Instagram followers.

Areas of expertise

Online events
Digital courses and memberships
Landing pages
Social media
Email marketing
Training

Certifications

May 2023
UX Writing Hub
Jan 2022
Wordfetti Your Words

Education

Oct 2007 — Sep 2011
Brooklyn Law School

Doctor of Law - JD

Honors & activities: 

Brooklyn Journal of International Law
Prince Scholarship Recipient
Dean's Merit Scholarship
President - Muslim Student Association
Marketing Director - Muslim Bar Association of New York
Oct 2007 — Sep 2011
New York University

Bachelor of Arts in History and Middle Eastern Studies

Honors & activities: 

Vice-President of Muslim Student Association
Editor of Aftab: Islamic Center Literary Magazine
Islamic Society Mentorship Program Vice President

Key Skills

UX Writing
User Research & Testing
Product Marketing
Customer Journey Mapping
Sales Funnel Mapping
SEO
Social Media Strategy
Content Writing
Blog Management
Wireframing

Tools

Miro
Jira / Confluence
Figma
Google Analytics 
Wordpress 
SproutSocial
Final Draft
iMovie
TikTok
Instagram
LinkedIn
Thrivecart
Kajabi
Google Suite
Outlook

Companies I have worked with

Favorite copywriting & marketing books